Why social customer service is so hard.
Advice on how to make the business case for social customer service. A look at the costs and benefits.
McKinsey Report: Hello social. Goodbye homepage.
A new report from McKinsey shows that mobile and social media will become the main digital resource for brand in the next 4 years.
Are you scared of your competitor’s social business strategy?
New study shows that 85% of brands believe what their rivals are doing on social media will have significant impact on their own plans for social in 2012. Find out more.
10 trends in social media
10 trends for social media. Including the rise of Social Business, the Social Algorithm and rewarding social sharing.
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